About Loveland

Our Story

Founded in 2018 by Megan Newbery, Loveland is built on the foundational belief that a love of fashion doesn't need to come at the detriment of our environment.  

Our aim is to provide consumers with an eco friendly, ethically & sustainably made, high-end activewear brand that they can trust. Empowering women by giving them a choice and a voice in the products they choose to grace their bodies. Sustainability, practicality quality and conscious choice are at the heart of all that we do!

Our proudly Australian label celebrates comfort and luxury, conscious choice, sustainable and natural fabrics with a classic timeless style you can count on.

Partnering with ECONYL®, we currently use fabric crafted from a regenerated nylon that is made from abandoned fishing nets pulled from the oceans & nylon waste destined for landfill!



Our Promise to You
We promise to be 100% transparent and honest with our customers, offering full disclosure in our production process. You can find all information related to manufacturing, fabrics & production on our "Behind The Scenes" page.

We promise to always uphold a strong ethical practice, using sustainable materials and being as eco conscious as possible - and we mean down to the very last detail.

Everything we use, produce, promote, touch & sell advocates for our mission and beliefs. Loveland was created for conscious, passionate active wearers who know how important ethical, sustainable and eco-friendly purchases are for the greater good! We bring you luxury, ecofriendly products at a price you and the earth can afford.

A label made with love for the modern eco conscious woman.

THIS IS LOVELAND.

#bepartofthechange