THE GOOD, THE BAD, THE UGLY.... AND THE TRUTH

TRUTH TIME… 
Everything you need to know about us, our supply chain & why we choose to do things our way.
First and foremost, we would like to start this by stating that we are not perfect, our supply chain is ever changing & evolving as our knowledge of all things eco grows. We strive to do the very best we can, whilst also bringing you quality, high fashion active wear and we welcome any suggestions on how we can improve! We promise to always be truthful & never make false claims just to appease the eco community, there are some things that just don't have an eco friendly or sustainable alternative just yet. 

What exactly makes Loveland eco-friendly?
Short answer? Everything we do.
Long Answer?
Our Active wear is made using a deliciously soft recycled nylon fabric which is comprised of a mix of 22% elastane & 78% ECONYL® (pronounced eh-co-nil) a yarn developed by a company called Aquafil. 
Our business cards are made using offcuts of organic cotton t-shirts, so we are using a by-product & not harming any trees!
Our postage satchels are certified compostable! Made by an Australian company that make them using biodegradable material (mainly corn starch and cassava roots) that you simply bury in your backyard rather than throw in the bin!
Our tissue paper comes from a company that only uses soy bean ink & the tissue paper is FSC Certified (Forest Stewardship Council). They also plant a tree for every order you place in your location of choice!
Our Thank You cards are made from carbon neutral/recycled paper – meaning that the company who recycles the paper & produces the paper we print on, neutralises their emissions via a program. 
Our gift boxes are made from recycled cardboard & obviously, are recyclable! (we are however phasing these out in favour of our biodegradable satchels)
 
Are you Australian made? 
We are Australian born & designed but no we are not manufactured here, Our manufacturer is based in Indonesia. When researching to find an eco friendly manufacturing factory, we needed to consider where could benefit from our help most – and Australia, being a first world country, already has a good recycling infrastructure. We also had to consider where we wanted to circulate our money, Indonesia has one of the world’s worst plastic/waste issues and our choice was made even easier when we found a factory that was eco friendly and is ethical.
 
So, your O/S factory is ethical? How can we trust what you’re saying?
We are 100% transparent in our production & our manufacturing factory is actually open to the public should they wish to go and see for themselves. In Australia we have Ethical Clothing Australia but Indonesia unfortunately doesn’t yet offer any certifications like that. So whilst we would love to have certification to offer, at this stage, we can only offer you our word that we have been to our factory & our workers have a clean, fun working environment, access to health care & are paid above minimum wage. Every aspect of our company is as eco-friendly as possible, so we feel our word does actually hold value, however we are currently researching to find a way that our factory can attain a certificate. 
 
Where is the material sourced from, where is the fabric made & what is the quality like?
The material that makes up the fabric we are currently using comes from post-consumer nylon waste, including discarded fishing nets from the ocean, the yarn is made at an Italian factory and the process is Global Recycled Standards certified. The process in which the recovered nylon is remade into new yarn does not compromise the integrity of the bonds, so the feel is buttery soft & the weight/thickness ensures it passes the all-important squat test! The fabric that we use, is made at a fabric mill in Italy & it is also GRS certified.
 
How is the fabric sustainable/eco-friendly?
The recycled nylon fabric is comprised of a mix of 22% elastane & 78% ECONYL® as mentioned above, how this fabric is 'eco-friendly' starts with the yarn. The process of how this yarn is made can be watched in a video link here, you'll meet the man behind this technology & understand just how very special it is. Part of this process (our favourite part) is that a non-profit organisation called Healthy Seas, an initiative that Aquafil founded in 2013 with another business (Star Sock), recovers abandoned fishing nets & transports them to the Slovenian factory which then breaks them down & remakes them into fresh nylon yarn! This is the yarn which is then made into the fabric we use to make our activewear! Although part of the waste includes the fishing nets, they also use post-consumer nylon waste from around the world, so instead of it becoming landfill, it is given a new life!
Abandoned fishing nets float around our ocean, not only killing innocent marine life who get tangled in them, but also pollute the sea with micro plastic fibres as they break down. The other side to this coin, that a lot of people aren’t aware of, is the fact that each time we wash our clothes, the wash cycle breaks down the fibres and washes them out to sea. In order to combat this, we advise to wash our products either by hand & discard the water on your garden, or on a gentle cold machine wash in a microfibre catching bag such as this one hereSo there you have it, that is why we make the claim of being eco friendly!
There is a lot of chatter around the term ‘sustainable’ & we have been asked how our fabric upholds this claim. We have so far explained the process of the ECONYL yarn & what it is made from, but i now we will explain exactly what that means for the environment. By repurposing existing nylon, we avoid drilling into our beautiful earth to extract the crude oil needed & we avoid the CO2 emissions involved in the transport & manufacture of virgin nylon. In numbers terms - for every 10,000 tonnes of ECONYL yarn made, 70, 000 tonnes of crude oil are saved & 57,100 tonnes of CO2 emissions are avoided.
Whilst we are aware it is not eternally a sustainable practice to breakdown existing nylon & repurpose it, it is certainly sustainable for the foreseeable future given we have every single item of virgin nylon made product made in the last 40 years to work with, plus obviously plastic production hasn’t noticeably slowed down, so we will have a lot of recent products to sustain our eco-friendly method. 
 
Is it vegan & cruelty free?
Sure is babes! As noted above, by extracting the abandoned fishing nets from the ocean we help to avoid marine life getting trapped & dying. We also use no animal based products in anything that we make.